AD COST CALCULATOR

What is your ad spend
really buying?

See what you pay for each lead or new customer. Try simple changes to see what your ad budget could do.

Start with your ad report. Choose your business and ad site. Then enter your ad cost and results. Skip any optional box you do not know.

Your business

Pick your business type and where you ran your ads.

What type of business do you run?Pick the closest match. Choose “Other” if your business is not listed.Where did you run these ads?Choose one ad site or method. You can run the tool again for your other ads.

Change how you sell, your country or your currency

How do people buy from you?Pick services for calls and forms, products for online sales, or a paid plan for sign-ups.

Where are your customers?Pick where these ads were shown. Choose “Outside the US / more than one country” if needed.What currency do you use?Choose the currency in your ad report. USD means US dollars. This tool does not change exchange rates.

Who are these ads for?Choose people who have not bought yet, people who already know you, or past customers.

Your numbers

Use figures from the same report and date range.

Which dates do these numbers cover?Use the same dates for your spending, clicks and leads. You can choose your own dates below.

How much did you spend on these ads?How many clicks did you get? (optional)

How many people contacted you?A lead is someone who called, sent a form, or asked for details. Count each person only once.

More options and outside reports (optional)

Leave these boxes blank to keep your current rates. The numbers you try are guesses, not promised results.

Compare my leads with outside reports. I counted real inquiries, such as calls or forms. Other reports may count leads in a different way.

Healix may receive an email when you calculate a result. Your entries and results are not included.

Want to look at sales and costs, too?Add a few more numbers. Skip anything you do not know.

How many were a good fit? (optional)Count the leads who could use and pay for your service. They must be part of the group above.

How many became paying customers? (optional)Count people from these leads who bought. Do not count all your sales or repeat purchases.

Sales can take time. Count customers from the leads or ads above, even if they bought after your ad report ended. Recent leads may still buy later.

These customers came from these leads. Each smaller group is part of the group above. I gave people time to buy.

See what better leads and more sales could mean

What if more of your leads were a good fit?Try a number: enter 50 to test 50 good-fit leads for every 100 leads. First add your current good-fit count above.

Out of 100 people who contact you, how many would become paying customers?Enter 25 to try 25 buyers out of every 100 good-fit leads. Without a good-fit count, this uses all leads.

How many customers can you serve in all? (optional)Enter the total you can handle from these ads, not just the extra customers. Leave blank if you do not know.

Add customer payments and costs (optional)

These details show your full customer cost and what is left after serving a customer. Skip anything you do not know.

Other costs to get these customersAdd staff, agency, design and tool costs for this group. Leave out the ad spend above. Enter 0 if there are none.

How much does one new customer pay you?Use the average amount you keep after refunds, discounts and unpaid bills, but before the cost of doing the work.How long does that customer amount cover?Pick the time covered by the amount above. Include repeat buys during that time, if you expect them.

What share is left after serving the customer? (%)If a customer pays $100 and $60 is left after product or work costs, enter 60. Leave out ad and sales costs here.

START HERE

Find out what each lead costs.

You do not need to know every number. Start with your ad cost and how many people contacted you or bought.

01Choose your business and ad site.
02Enter numbers from the same dates.
03See your costs. Add more details if you want.

Not sure what to enter? Load a made-up example at the top of the page.

BETTER QUESTIONS. BETTER GROWTH.

The goal isn't just more leads.
It's a clearer path to profitable customers.

We record basic steps, such as finishing a calculation, without your figures or email address.

What is your ad spend
really buying?

Your business

Your numbers

Find out what each lead costs.

Email me my results

Your costs

How other businesses compare

What is left after serving a customer

What to check next

Turn your snapshot into a next step.

Numbers used in this estimate

What is your ad spendreally buying?

Your business

Your numbers

Find out what each lead costs.

Email me my results

Your costs

How other businesses compare

What is left after serving a customer

What to check next

Turn your snapshot into a next step.

Numbers used in this estimate

What is your ad spend
really buying?